RBA Sports is a fully-integrated Sports Marketing Agency, based out of Basketball City @ Pier 36 (a 150,000 square foot Sports & Entertainment venue, located adjacent to South Street Seaport in lower Manhattan).
What differentiates RBA in the market-place is a unique & repeatable business model, leveraging our annual NBA Showcase at Basketball City (#RBAShowcase), in conjunction with the NBA G League, as a platform to promote our Athletes to the NBA & top FIBA markets.
In addition, our Athletes have unique access to training at Basketball City, along with our portfolio of strategic partners, including Morgan Stanley Global Sports & Entertainment, Dr. Dish, Sports Science Lab & Overtime.
RBA Services Spotlight
• Specialized Training:
-Strength & Conditioning
-Yoga & Massage
• Health Services Regimen:
-Personalized Meal Plan
• Endorsements & Branding:
• Business Services:
-Analytics & Reporting
-Accounting & Tax Structure
-Real Estate Consulting
• Event Planning:
BJ Bass, Managing Partner, NBA & FIBA Player Agent: BJ’s responsibilities include player representation and forming strategic alliances. BJ has an innate ability to identify talent that is below the NBA radar. He has helped RBA develop a vast network of Basketball executives, endorsement partners and physical trainers. Operating out of Basketball City, BJ is in a unique position to build out the RBA player business. Prior to founding RBA Sports, BJ founded his own Logistics Consulting business and his “out of the box” thinking contributed to the initial public offerings and acquisitions of several of his prior ventures. BJ has a BA Degree in International Relations from the University of Wisconsin-Madison.
Keith Schlosser, Media Director: Keith’s responsibilities include promoting RBA players through traditional and social media platforms, as well as developing an integrated marketing strategy, including The RBA PodCast at Basketball City. Keith brings a wealth of media and PR experience to RBA. Prior to joining RBA, Keith was one of the driving forces behind the growth of SB Nation’s “Ridiculous Upside” blog, which is widely recognized as one of the leading publications covering the NBA G League. Keith was also a writer for “The Knicks Blog”, where he covered the team for SNY. Keith has a BA degree from SUNY Old Westbury.
Cam Brennick, NBA Player Agent: Cam’s responsibilities include recruiting Athletes and identifying strategic partners for RBA. As a life-long Basketball player, Cam understands the game and the players’ perspective. He has also developed a strategic network of Coaches. Cam has a BBA Degree in Business Management from Hofstra University and is currently pursuing a law degree at Touro.
Jared Faust, Business Analytics: Jared’s responsibilities include leveraging his background in regression and predictive analyses, in order to generate analytics that help RBA Players improve the weaker areas of their game, while enabling RBA Agents to best-present the abilities of the Players to teams. Jared is currently studying Economics and Statistics at The University of Pennsylvania. At Penn, Jared is a Vice President of the Undergraduate Sports Business Club, a member of the Wharton Baseball Analytics Club and a Teaching Assistant at the Wharton Money-ball Academy.
Michael Collins, Director, Player Development: Michael’s responsibilities include player development, strength and conditioning. In addition to leading RBA Elite Training, Michael is also the youth programs Director at Basketball City. Michael brings 10 years of coaching experience to the table, as a gold-certified coach with USA Basketball. Michael has worked as fitness coordinator and strength coach for countless teams and athletes. Michael obtained his Masters degree in coaching and conditioning from LIU-Brooklyn.
RBA hosts the annual RBA Sports & Technology Showcase at Basketball City (#rbashowcase), providing our Athletes with a unique opportunity to compete in front of all 30 NBA teams, as well as top FIBA Clubs. The RBA Showcase has a proven track record, generating 13 NBA Contracts (including 3 2-way Contracts), 50 NBA Summer League Invites & 100+ NBA G League Contracts.
The Showcase also highlights another key differentiation point of the Agency, which is our portfolio of strategic partners.
RBA has developed a strategic network of trusted Agent partners within each FIBA market. Our Agent partners have a proven track record promoting RBA Athletes to overseas teams. RBA has successfully negotiated over 500 FIBA contracts, placing players in top markets including:
China | Spain | Italy | Greece | France | Turkey | Israel | Argentina | Brazil
Training @ Basketball City
Basketball City at Pier 36 is the home of RBA Elite Training. RBA Elite Training offers specialized training programs, along with access to top NBA competition, at one of the best facilities in the world. The state of the art, 125,000 square foot facility has seven full-courts, spacious locker rooms and on-site parking. Each session is 90 minutes and includes customized drills, in addition to a speed, agility and stamina regimen. RBA Elite Training is available to players of all levels, including professional players, college, high-school and corporate professionals. Multiple session packages and corporate discounts are available. For further details, pricing and to book your session please e-mail firstname.lastname@example.org.
RBA Strategic Partner Spotlight
Morgan Stanley Global Sports & Entertainment: A division of Morgan Stanley Wealth Management dedicated to serving the unique and sophisticated needs of professional athletes and entertainers. https://www.morganstanley.com/gse
Basketball City: A state of the Art 150,000 square foot Sports & Entertainment venue, located adjacent to South Street Seaport in lower Manhattan. Basketball City has seven full courts & first-class locker room facilities. https://basketballcity.com
Dr. Dish: “The Dish” at Basketball City provides Athletes with cutting-edge shooting machine technology, enabling players to optimize workouts. https://drdishbasketball.com
Sports Science Lab: SSL is the market-leader in the Athlete Performance Optimization space, measuring athletic movements by using state of the art sports science technologies. http://nysportssciencelab.com
Overtime: Overtime is a sports network for the next generation of fans, generating over 20 Million minutes of watch-time a month.. Overtime is funded by top VC firms, including Andreesen Horowitz, as well as industry-leaders like Kevin Durant & former NBA Commissioner, David Stern. https://overtime.com
LBi Software: Custom sports analytics and scouting solutions that create superior teams through precise, customized insights succinctly delivered to club decision-makers in any format, on any device. https://www.lbisoftware.com/
Muscle Milk: Muscle Milk genuine protein shakes include a blend of high-quality proteins that help Athletes fuel work-out recovery, provide sustained energy and help build strength in a Gluten-free formula. http://www.musclemilk.com
HypeStars: HypeStars provides Athletes with creative Brand Management services, that help Athletes build & communicate with their fan-base, through organic social engagement & unique social media content. http://www.thehypestars.com
Adam Kemp: “BJ helped me get off to a great start with my professional career. First, as a Rookie playing in The Baltic League and then in my second season, in NBA Summer League with The Detroit Pistons and later with BC Astana, where I played in the VTB League and Euro-cup competition. BJ has been instrumental in every career move I have made since finishing my college career and I am confident knowing my Agent is working for me every step of the way!”
Isaiah Wilkerson: “I signed with BJ before I was even playing in The NBA Development League. He saw me cheering on my team-mates from the bench and he wanted to work together. Since that time, I made The NBA Development League Elite Camp and got my start in Europe, playing for BC Nokia Club, in the top league in Finland. BJ is a straight-shooter and he always has my long-term, best interests in mind.”
Veteran NBA Scout: “I would want BJ to be the Agent for my own Son. He is a great promoter and advocate for his players and he has a great eye for below the radar talent. The way he is leveraging Basketball City and the NBA Development League is very smart, especially now that the league is expanding to 30 teams, with a true one to one affiliation with the NBA parent teams.”
Eric Perugini, Director, Marketing, Kross-over: “We have a great relationship with BJ and RBA Sports. Providing our video break-down capabilities and BBIQ App at The RBA Showcase, is a great platform for us to introduce our technology to a targeted audience within the NBA & FIBA markets.”
RBA Player Spotlight
RBA Sports Partners
Basketball City @ Pier 36 (299 South St, New York, NY 10002)